Branding & Integration Guidelines

WeGetFinancing is a different kind of payment option: it lets customers buy your products without having the full amount available up front. Because of this, it is important to let shoppers know financing is available — and to do so before checkout, not only during it.

A common mistake is mentioning financing only in the checkout flow. Customers who would have used financing never reach checkout if they do not know the option exists, which reduces your potential sales. Promote WeGetFinancing in the places below so customers discover it early.

Where to promote financing

Placement	What to show	Why
Homepage	A small banner announcing financing is available.	Informs shoppers up front that they can buy now and pay over time, improving conversion.
Product pages	A monthly-payment widget or button near the price.	The price is where buying decisions happen; showing an estimated monthly payment encourages larger purchases. Recommended for any product over ~$100.
Self-contained program page	A dedicated page explaining the program, how to apply, typical terms, and common questions.	Gives shoppers the detail they need to feel confident before applying.
Footer links	A text link (and optionally a small logo) to your program page.	Keeps the program discoverable from every page.
Checkout	WeGetFinancing offered as a payment option alongside other methods.	Essential if your store has a checkout. This is the most integration-specific step — see your cart’s integration guide.
Mobile	All of the above, verified on mobile and tablet.	A large share of traffic is mobile; the same steps should work there.

Styling and messaging rules

Link banners, buttons, widgets, and logos to your custom program page (or a self-hosted page describing the partnership) so shoppers understand how to use WeGetFinancing before they apply.
Choose an asset that fits your existing design. For dark-themed sites, use the black & white button variants, or use a webfont icon, which inherits your site’s current text color.
SVG images and webfonts scale to any size without losing quality — prefer them when you need a custom size. Resize by changing the height; the width follows automatically.
Keep the WeGetFinancing name and logo legible. Do not stretch, recolor (except where black & white variants are provided), or obscure the assets.

Available assets

A full library of ready-to-use assets is available. You do not need to recreate any of these yourself:

Buttons — small images in a range of sizes and messages (for example, “0% interest”, “up to 36 months”), in both color and black & white variants, plus checkout-specific buttons (“Apply now”, “Buy now”, “Checkout”).
Banners — squared, horizontal, and vertical formats in standard ad sizes (such as 200×200, 300×250, 468×60, 728×90, and 120×600) with various messages.
SVG logos — a plain logo, a “check your rate” logo, and a “checkout with” logo that scale to any size.
Webfont icons — scalable icons that inherit your site’s color, ideal for blending in next to other payment methods.
Purchase Power Estimator (PPE) — a copy-and-paste widget that shows an estimated monthly price for each item based on the shopper’s purchasing power and your active lenders. Recommended on category, product, and checkout pages. See the PPE Widget guide.
Custom Program Page — a hosted landing page customized to your store, with tools to estimate approval and monthly payments plus consumer FAQs.

Where to get them

Sign in to your partner portal and open the Integration section. The Purchase Power Estimator, your Custom Program Page, and copy-and-paste snippets (some of which embed your merchant token) live there.
Banner, button, SVG, and webfont assets are served from the public CDN at https://cdn.wegetfinancing.com/media/1.0/. Use these URLs directly in your markup, and link the image to your program page.

If you need a size or message that is not available, contact us and we will be happy to provide it.

Example: self-contained program page

You can adapt the following HTML to create your own WeGetFinancing program page. Replace *YOUR SHOP* with your store name and link the banner to your program page.

<div>
  <div style="font-size:1.5em">*YOUR SHOP* and WeGetFinancing</div>
  <table>
    <tbody>
      <tr>
        <td valign="top">
          <p>
            <a href="https://www.wegetfinancing.com/" target="_blank">WeGetFinancing</a>
            is a new way to obtain the purchasing power you need on the terms you deserve.
            It provides an easy and convenient way to shop by matching you with one of their
            partner banks for the best financial deal available for your purchase. This comes
            in the form of a loan, allowing you up to 36 months to pay for your purchase.
          </p>
          <p>
            A WeGetFinancing account is not necessary — all you need to do is choose the
            WeGetFinancing option during checkout on our website.
          </p>
          <div style="font-size:1.5em">How long does it take to qualify?</div>
          <p>
            It is almost instantaneous. Finish the checkout process on our site, then verify
            some information with WeGetFinancing via e-mail to have your new credit funded.
          </p>
        </td>
        <td valign="top">
          <img src="https://cdn.wegetfinancing.com/media/1.0/banners/jpg/wegetfinancing_200x200_upto_36_months.jpg">
        </td>
      </tr>
    </tbody>
  </table>
</div>

Example: linking a button to your program page

Replace [Your token ID] with your merchant token and [Button_Filename] with the button of your choice. The same pattern works for banners (use the banners/jpg/ path and a .jpg filename).

<a href="https://cdn.wegetfinancing.com/partner/integration/[Your token ID]/landing">
  <img src="https://cdn.wegetfinancing.com/media/1.0/buttons/png/[Button_Filename].png" />
</a>

Plugin best practices — banner and button placement for cart plugins.
PPE Widget — embed the Purchase Power Estimator on product pages.
Merchant integration overview — choose an API tier and integration path.